SEO Changes in 2022
Keeping up with the evolving SEO 2022 trends is difficult when you are busy running a business. That’s why we’re here to help and share the SEO changes in 2022 you need to know. Effective search engine optimization is critical for your website’s success, so let’s dive into what you need to know about SEO in 2022.
Providing Value is Most Important
This isn’t anything new, but it’s even more critical today. Search engines aren’t just looking for a website that sells things. Websites that consistently rank high on Google provide value and convenience to its users. This means that your website content should be of good quality and resourceful, but this also includes your website’s structure.
Making sure your website is easy to use, secure, and provides valuable content will give your customers an overall excellent user experience. Search engines prioritize these websites because they deliver what the user wants. This is a long-term approach, but it’s the foundation of a solid SEO strategy and is still a priority for 2022.
Similar to providing value, another SEO trend here to stay in 2022 is optimizing performance. We don’t just mean a fast-loading website, although that’s very important too! But, again, it’s about the entire website page experience. A good page experience includes how fast website content loads, how fast the website responds to user interaction, and if the website loads properly.
Google tracks this page experience with Core Web Vitals. According to Google, a good score with these metrics means users have a better experience interacting with your website. This update started in 2021 and will continue to be important in 2022. So pay attention to your scores with the Core Web Vitals and prioritize the page experience on your website.
Incorporate More Videos
Videos are becoming more important these days as search engine users often prefer watching over reading. In addition, Google is prioritizing videos more in search results, so incorporating videos is a necessary SEO tactic. Moving forward, adding videos to your website should be a part of your routine if it isn’t already. Be thoughtful about your audience and message when creating videos, and ensure that it’s not only a resource for users but also optimized as well.
Video SEO just means that your video is optimized to appear in search results for your desired keywords. You’ll want to consider your video’s platform, the SEO for the video page, where the video is on your website, and keywords for the video. All of this goes into the ranking for videos on search engines.
Google MUM Will Impact Search Results
One of the reasons videos are so important for SEO is the release of Google MUM. This was announced in 2021 and will undoubtedly impact search results moving forward. Google MUM is like a multi-tasker and aims to generate better search results from different types of sources.
Google MUM uses text, video, and audio to learn about a topic, then builds a deep understanding of that topic to provide more well-rounded answers to questions and searches on Google. It will even translate over 75 languages to generate the best results for the searched topic! It’s essential to be aware of this addition with Google and make sure your pages are optimized with content your audience appreciates. You want it to be easy for technology like Google MUM to pick up your content as valuable while still being a natural resource for your customers.
Increase Structured Data
You’ve probably heard about structured data in the past, and it’s even more critical in 2022. Structured data provides richer results for users and makes it easier for search engines to read and understand your website. Google can use this data to generate rich results for users.
As you add new content or update your website this year, don’t forget to optimize by including structured data. It can go a long way to provide a better experience for users who find your website on Google. If you’re unsure how to add structured data to your website, our expert team can help.
Pay Attention to AI and Automation
Technology around search engines is rapidly improving and becoming more advanced. We see that with the introduction of Google MUM. As a whole, it’s a good idea to pay attention to AI (artificial intelligence) and automation tools because they will continue to impact how users experience search engines and how websites are optimized.
Don’t let the SEO changes in 2022 overwhelm you! Staying up-to-date with SEO trends is possible, and implementing these above tips is a solid start. However, if you’re ready to take your website’s SEO to the next level, Suite Edge can help optimize your website to see results. Contact our SEO expert team today to see how we can partner with you to create a winning SEO strategy for your specific website.