Must-Have Social Media Platforms for Businesses
If your business is new to social media, you’ve come to the right place! Active engagement on social media platforms for businesses is essential to your marketing plan and vital for connecting with your target audience. However, before you get involved on social media, you have to decide which platforms to create a business account. There are dozens of social media websites with all types of content and audiences. So, do you need to create a business account on every social media platform out there? Not quite!
There’s a strategy for using social media for your business. First, take some time and study your target audience and potential customers to learn what social media sites they use the most. If your product or service is specialized or geared to a niche audience, then it makes sense to have an active presence on platforms like Pinterest or TikTok. However, we believe there are several social media platforms every business needs to engage on actively. So, here are the must-have social media platforms for businesses.
Without a doubt, all businesses should have a Facebook page. Facebook is the most used social media platform with nearly 3 billion monthly active users, so your target customer base is more than likely on Facebook. Facebook has also thoroughly developed the business side of its platform to make it simple for businesses to create posts, engage with followers, create ads, and track results.
For local businesses, people rely on social media sites like Facebook to search for reviews and business listings, like hours of operation, address, and phone number. So, Facebook should be at the top of the list for your business’s social media presence. Keep an accurate, consistent, and engaging presence on Facebook, and you’ll find there’s great potential in this platform.
Instagram is another highly used social media platform across all audiences. Since Facebook owns Instagram, you can actually connect your business accounts for posts and ads, which is an excellent way for businesses to streamline their social media. Beyond the business side of Instagram, it’s still an essential account to engage on. People tend to engage with photos and videos more than written posts, so find ways to visually show your product or service that get your audience excited to interact with your business.
On Instagram, people are more open to seeing branded content and eagerly follow their favorite brands. It’s also easier to grow your followers on Instagram since there’s less clutter on this platform. Use this to your advantage! Get creative with your content and ads on Instagram (post on your feed, stories, and reels), and this social media platform will be beneficial to your business.
Twitter is a valuable social media platform for businesses in different ways than Facebook and Instagram. People usually go to Twitter to give their opinion or look for information instead of keeping up with family and friends. For example, a company’s Twitter page has become like a customer service branch as customers will tweet brand pages to ask questions or give reviews. Businesses can also use Twitter to share their own news or updates with the business and interact with other companies in the industry.
YouTube holds a lot of potential for businesses. In the age of DIY, people are always searching for how-to videos, troubleshooting, and instructional videos. Your business should use this as an opportunity to post videos that provide value to your audience and potential customers. For example, a plumbing company could post a video about how to stop a leaking water heater with steps to call them for further repair. In addition, since YouTube is a part of Google, an active presence on this social media platform can help your company’s SEO.
LinkedIn is another vital social media platform for businesses for various reasons. First, LinkedIn is beautifully designed to easily post job openings, network, and recruit new employees. Beyond that, it’s also a great connection platform.
The great part about LinkedIn is it allows you to create posts, comment and react to posts, and send direct messages like other social media sites, which gives it a more personal feel that people enjoy. Your business could use LinkedIn to connect with industry partners, share business wins, engage with customers, and grow your company. So, don’t miss out on this essential social media platform built with small businesses in mind.
As a business owner, your time is precious and limited, so creating an intentional strategy with social media is the best use of your time and resources. Starting with these foundational social media platforms will give your business a great start in the social media world. If you don’t know where to start, consider working with a digital marketing partner to plan and execute a winning marketing strategy that includes social media. Suite Edge is an expert team of professionals passionate about making your business famous. Reach out to the Suite Edge team today to see how we can help with your business’s social media.