Is it Time for a Content Creator?
Anytime you grow your team and delegate tasks, it’s a big decision. You have to consider the time, energy, and money you’ll invest in a new role. However, growing your team is essential to your company’s success! One of those essential roles every small business should consider is a content creator.
A content creator is a critical part of the content marketing strategy. They’re responsible for creating content across various mediums to provide value to your audience. As a result, a stellar content creator will help improve your brand presence and help increase website traffic, leads, and sales. This could look like writing social media posts, website content, blog posts, and email campaigns. So, to answer the original question, how do you know it’s time for a content creator? Here are some common scenarios that signal it’s time to bring in a content marketing partner.
You don’t have time or expertise to create content
There’s a lot that goes into creating valuable content. First is time. Many business owners simply don’t have the time to sit down and write an 800-word blog post or schedule social media posts for the month. A content creator’s entire job is to write engaging content that informs the audience, so they can dedicate the hours to studying the audience and crafting stories that will speak to them.
On the other hand, you may not have the expertise or desire to write the content yourself. This is another excellent reason to partner with a content creator because they are passionate about helping your business win through content marketing.
You want to build your blog and social media
Your brand’s presence extends beyond just your website’s home page and product pages. Your audience and customers want to hear from you on a regular basis! So if you’re ready to start building your business’s blog, a content creator has the tools and skills to create a blog with interesting and informative posts. You can do a lot with a blog post to get it out to new potential customers, and content creators use effective content marketing strategies to make the most of each blog post.
Social media is crucial to your company’s growth too. We believe all small businesses need an active and engaging presence on social media. A content creator can execute a social media strategy to educate and engage your current audience and help grow new followers. So if you want to improve your social media pages, it’s time for a content creator!
You want to improve your website’s SEO
If you’ve had a business website for any length of time, you probably know about the importance of SEO (search engine optimization). Effective SEO is how potential customers can find your website through Google searches! A major part of an SEO strategy is keywords and content. That’s where a content creator comes in. A content creator stays up-to-date with current SEO trends and strategy and can craft content that will help improve your website’s SEO and ranking.
You want to update your website
Maybe your business website needs a facelift and fresh content on each page. A content creator can help create content for your landing pages, product pages, and any webpage with written content. All of your website’s content can impact your website’s SEO and help guide visitors on their customer journey. When someone visits your website and connects with who you are as a company and fully understands what product or service you have to offer, they are more likely to make a purchase. At Suite Edge, we offer the best of both worlds with our content marketing and web development teams so you can revamp your website on both the technical and content sides!
You’re considering digital ads
Whether you have a promotion, a new product launch, or just looking to increase brand awareness, a digital ad makes sense. There are various types of digital advertisements, and many of them include written content. A content creator works to write content that’s concise and engaging with a clear call to action. If you’re ready to start creating digital ad campaigns, work with a rockstar content marketing team to make the most of your ad investment.
Partner With Suite Edge for Content Marketing
Suite Edge is a team of passionate marketers specializing in content marketing, digital marketing, web development, and SEO. Our content creators use their skills and resources to craft content that speaks to your unique audience. We don’t use a “cookie-cutter” approach to content marketing. Instead, we work hard to learn your business, audience, and industry to provide unique content specific to your company and needs. At Suite Edge, our content creators know how to write content your audience wants to read! Contact Suite Edge today to learn more about our content marketing services and to get started.