What do SEO, SERP, PPC, and CPC mean? — 14 of The Most Common Digital Marketing Acronyms Explained
When you don’t know the lingo, it’s easy to feel overwhelmed by Internet Marketing. So Here’s a list of digital marketing acronyms you should know!
1. SERP – Search Engine Results Page
The search query results reflect on this page of a search engine such as Google or Bing. For example, let’s say a user types into Google “what is brand awareness?” The SERP shows the results that algorithms decide are the most helpful answers. Both paid and organic (non-paid) results appear on the SERP. SEO can help a website’s organic rankings on search engine results pages (SERPs). A GMB, a Google My Business page is a crucial step towards improving your SERP rankings.
2. SEO – Search Engine Optimization
You’ve seen the digital marketing acronym SEO. Do you know what it stands for, though? It stands for “search engine optimization.” SEO is a set of techniques that improve your organic ranking in search engine results pages. Some SEO tactics are helpful material like blogs, articles, and videos on your website. In addition, keyword optimization, internal linking, backlinks, improving site speed, and creating brand trust. SEO is an essential component of any content marketing plan. This tactic serves as a long-term marketing pillar!
SEO also provides a chance for your material to get a featured snippet opportunity. The small copy blocks that appear at the top of search engine results are known as featured snippets. Suppose your content pops up for one, the page where the content originated from displays under the answer. Take advantage of these opportunities by responding to questions that searchers may have.
3. SEM – Search Engine Marketing
SEM stands for Search Engine Marketing. It improves website exposure in search engines to generate more web traffic. SEM is used to refer to several search engine-related marketing techniques. But it’s now more typically used to refer to paid advertising (PPC). PPC is commonly used on Google, Bing, or Yahoo.
4. CTA – Call to Action
A very important digital marketing acronym to be familiar with is CTA. CTA or a Call To Action is the text that instructs readers to do something specific. An example would be “contact us today” or “request a free consultation.” Strong calls to action should be included in all your marketing content (websites, advertising, emails, etc.). Calls to Action help convert leads from “prospects” to “paying clients.”
5. PPC – Pay Per Click
Pay Per Click is paid digital advertising where a fee is charged each time the ad is clicked. Search engine advertising is a prevalent type of PPC. For example, the paid ads you see at both the top and bottom of the SERP or search engine results page. PPC (pay-per-click) advertising on search engines helps increase exposure in relevant internet searches. PPC also and attracts high-quality traffic to websites.
6. CPC – Cost Per Click
The fee an advertiser pays each time a person clicks on their digital ad is called CPC. The cost of the marketing campaign is divided by the total number of clicks to arrive at this figure. Reduce CPC in PPC campaigns with clever bidding methods and boost the quality of the ad. Also, don’t forget to optimize landing pages.
7. CPL – Cost Per Lead
CPL is the price paid to gain a fresh lead or someone who has shown an interest in doing business with you. The person may have expressed interest through a phone call, a form, or a sign-up, for example. The cost per click (CPC) is figured by dividing the cost of the marketing campaign by the total number of leads.
8. CPA – Cost Per Acquisition
The cost per acquisition of a new client or sale is referred to as CPA. While CPA and CPL are similar, CPA is a more informative indicator. It shows new business generated by a marketing strategy rather than new inquiries. The cost of a marketing campaign is divided by the total number of acquisitions to determine the CPA.
9. CPM – Cost Per Thousand
The cost per 1,000 impressions or views of an advertisement is referred to as CPM. CPM advertising is most commonly employed in marketing efforts to raise brand awareness. An example of this would be banner ad campaigns.
10. CTR – Click-Through Rate
CTR stands for Click Through Rate. Divide the total number of clicks by the total number of impressions to get the CTR. This shows if your strategy is generating enough interest to compel users to take action. For example, if users click on a link or click on an ad, etc.
11. KPI – Key Performance Indicator
KPI is a measurable metric that you may use to evaluate a campaign’s performance over time. Your KPI should reflect your most important business goals. This indicator includes revenue, cost per acquisition (CPA), or digital marketing ROI (ROI). For the best KPIs, remember the acronym SMART. Specific, Measurable, Achievable, Relevant, and Time-Based.
12. LTV – Lifetime Value
The monetary value of a client over the time span of their relationship with your company is the LTV. Let’s say your company’s average customer relationship is ten years long. And customers spend $500 each year on average; the customer LTV is $5000. Keep this metric in mind when deciding which marketing strategy will yield the best ROI.
13. ROI – Return on Investment
The percentage or ratio of financial return from an investment compared to the cost is known as ROI. The formula to determine ROI is: (Sales Growth – Marketing Cost) / Marketing Cost. In marketing, tracking ROI is critical since it lets you see if your money is being spent wisely or not.
14. CMS – Content Management System
CMS is a digital platform that lets you add, remove, and change information on your website. A CMS is used to change content such as page copy, blogs, and video. An effective and efficient content management system is a crucial foundation for success!
15. Bonus Digital Marketing Acronym! SA – Suite Analytics
SA refers to Suite Edge’s digital marketing platform, Suite Analytics! View the health of digital marketing campaigns in an easy-to-use, real-time dashboard. Clients can view metrics related to their calls (with recordings) and website traffic. Also, view organic search engine rankings, online forms completed and paid advertising data. In addition, clients have access to reviews from sites like Google, Facebook, Yelp all in one dashboard. This user-friendly dashboard also links to clients’ local listings and so much more!
Don’t hesitate to contact Suite Edge with any questions about digital marketing acronyms. We are here to help! Or, if you want to learn more about putting together an effective digital marketing plan, give us a call. As a digital marketing agency, we take pride in our reputation. We have earned a reputation for producing big-time success for our clients. So call us today if you’re ready to take the mystery out of digital marketing!