5 Simple Ways to Improve Search Engine Rankings
Search engine optimization (SEO) is a long-term game. There are many aspects of SEO, from technical to content, that all play a role in improved search engine rankings. While there is no overnight success with SEO, there are ways you can improve it over time. However, don’t get overwhelmed with all the SEO tactics you find. Instead, apply these simple SEO tips to help improve your search engine rankings.
First, start with a solid foundation.
Before we can begin with these five easy SEO tips, we have to assume you’re starting with a website that’s easy for users to navigate and search bots to crawl. Websites that succeed with this are structured, organized, mobile-friendly, and simple for users to browse and purchase from. However, without a solid website, these tips below won’t do much to improve rankings.
So, if you need to revamp your website or start from scratch, Suite Edge can help! Our expert web development team can help you design and implement your company’s website customized to your needs. With an optimized website ready to rank, we can dive into easy steps to improve Google rankings.
1. Add Unique Website Content
When it comes to creating website content, fresh is always best! You never want to copy and paste or rewrite content from somewhere else. Unfortunately, Google and other search engines pick up on this and don’t consider your website better than the others. Therefore, the best way to push your website ahead of other businesses in the industry is to create unique content throughout your website. This could look like landing pages, homepage content, product descriptions, blog posts, and even the contact page.
Let’s say you are a local home cleaning company. There are probably quite a few home cleaning companies in your area, so you must include content on your website that makes you look different from your competition. Then, if Google picks up on the value and fresh content you provide, you may see a bump in rankings when someone searches for a home cleaning service in the area.
2. Research Keywords
You can’t get far with an SEO conversation without mentioning keyword research. Of course, keywords aren’t the only important thing with SEO, but they carry a lot of weight. Researching and implementing keywords takes time and effort, but improved rankings are worth it! To start, research keywords relevant to your product/service and industry, plus keywords your audience is searching for. These are your target keywords, and now you can strategically and organically use them in your website’s content.
3. Improve Meta Descriptions
Meta descriptions are essential tools in the SEO world. A meta description gives the searcher a peek into what your webpage talks about. If it’s something they think is valuable to them, they’re more likely to click on it. An optimized meta description will use keywords that people use to search. For example, for the home cleaning company, it’s a good idea to include keywords like “home cleaning,” “professional home cleaners,” and your local area in meta descriptions.
4. Start a Business Blog
A simple way to consistently publish valuable content on your website is to start a blog on your company’s website. Maintaining a business blog helps your customer base learn more about the industry, your company, and the product/service, and it shows search engines you are an expert in this space. Blogs are especially important for local businesses because it’s more opportunities to get your name out there. If you’re new to building a business blog, we go more in-depth in this post.
5. Keep up With Social Media and Local Directories
Social media websites and local business directories are great tools to impact your search engine rankings. With social media, this is an excellent opportunity to get more content out consistently. Your engagement with followers and regular posting will also help your social media pages become more substantial. This can help improve your overall online presence, which is what search engines like to see!
Local business directories, like Yelp, are vital for local businesses. These websites allow you to respond to reviews and maintain local business listings. Keeping up with reviews and correct business listings are all things search engines value and are simple things for your team to maintain.
Bonus: Partner With SEO Marketing Team
Here is your bonus tip: if your company is brand new to SEO or you don’t know where to begin, partnering with an expert SEO team is excellent for your business. You can trust all aspects of your business website’s SEO to the experts and have more time to focus on growing your business. Suite Edge is a passionate and professional team with experience in web development, SEO, content marketing, and digital marketing. We use advanced marketing technology along with marketing services to help make your business famous. Contact the Suite Edge team today to learn more about how we can help you.
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